TV advertising remains one of the most powerful advertising methods when building brand awareness and reputation. Whether it’s a national or local campaign, it’s an effective way to reach a mass audience and remains the most trusted advertising medium. Over the past decade with the fragmentation of viewers across the TV Networks, multi-channel stations (such as 7Two, 7Mate, 7Bravo, 7Flix; 9Gem, 9Go, 9Life, 9Rush; 10Peach, 10Bold, Nickelodeon; SBS Viceland, SBS World Movies, SBS Food, SBS World Watch ….) have enabled greater targeting of television audiences with less audience wastage. Targeting not only based on gender/age demographics, but also geo-targeting specific regional areas. In Queensland for example, apart from the main commercial networks for Brisbane metro, there are networks that specialise in regional areas such as Prime7, WIN9 and SCA10. Media Brokers Australia has helped many businesses in Brisbane, Adelaide and across Australia realise that well planned and placed TV campaigns deliver the best return on investment in their marketing mix.